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Skills
Experience
Regional Sales Manager – Africa
EXFO
2016-09 -
Lead the African region for a global telecom monitoring leader, designing and executing a new‑logo acquisition plan that generated $3.1M in new business and 30% YoY revenue growth. Drive adoption of AI, machine‑learning analytics, 5G, fiber optics and cybersecurity solutions to improve customer experience, ARPU and retention. Manage a team of 7 sales professionals, mentor them and coordinate with product, marketing and leadership to tailor messaging and accelerate feedback loops. Secure major contracts with operators such as Maroc Telecom, Orange, INWI, MTN and Safaricom, increasing market share by 47% over five years. Champion regional business transformation initiatives, including process automation and CRM (C4C, CPQ) integration.
Regional Sales Manager – Africa
3M
2013-01 - 2016-07
Developed and executed a territory sales plan across African markets for 3M’s electronics and energy division, covering premises networks, FTTx, power cable connectors and solar films. Expanded market reach by 25% in 2014 and delivered 35% sales growth with a 17% operating income margin through strategic penetration and pricing initiatives. Built co‑marketing campaigns with channel partners to strengthen the 3M brand and increase market share. Managed and led a team of 11 members, overseeing P&L performance in highly competitive environments.
Sales Manager
SICOTEL Group
2001-07 - 2012-11
Managed sales activities for a Moroccan value‑added reseller representing major technology brands such as HP and Nokia Siemens Networks. Built and maintained relationships with enterprise and telecom customers, driving solution sales across networking, infrastructure and services. Coordinated with vendors to develop joint go‑to‑market strategies and ensured delivery of high‑quality implementations. Led a sales team, set targets and monitored performance to achieve consistent revenue growth over an 11‑year period.
Languages
Francais
fluent
English
fluent
Last updated: 2 weeks ago