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20 years of experience

Skills

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Contract negotiations Business development Brand management Digital marketing Team leadership Cross‑category solutions Route‑to‑market optimization Pricing strategy Financial forecasting

Experience

Senior Country Business Development Manager Baltics

FRONERI (result of Nestlé IC and R&R merger)

2018-01 -

Ensured continuous sustainable business growth averaging 10 % YoY and achieved 25 % organic growth. Maintained full P&L responsibility and led a multi‑disciplinary team across retail, wholesale and agency channels. Coordinated cross‑border communication between production markets and top customers, driving strategic initiatives and partnership negotiations.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé Market Committee for Ice Cream, responsible for P&L and portfolio management across Retail, OOH and HoReCa. Designed and executed a 3+1 year rolling business strategy that delivered +40 % growth via route‑to‑market redesign and +41 % revenue increase through digital marketing. Negotiated contracts with top customers and launched the Parlors Café franchise model, leading a team of distributors and partners.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Developed the Ice Cream business achieving an average 10 % YoY growth. Acted as liaison between Nestlé Poland and Baltic markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, introduced digital media campaigns for new brand launches, and created alternative RTM plans that improved customer relationships and profitability.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Ice Cream category in a market dominated by low‑cost local producers. Coordinated Nestlé Ice Cream business across Lithuania, Latvia and Estonia, establishing sales channels, building distributor networks and achieving initial market penetration.

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Last updated: 2 weeks ago