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20 years of experience

Skills

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Contract negotiations Business development Brand management Digital marketing Team leadership Cross‑category solutions Route‑to‑market optimization Pricing strategy Financial forecasting Stakeholder coordination

Experience

Senior Country Business Development Manager Baltics

FRONERI (result of Nestlé IC and R&R merger)

2018-01 -

Ensured continuous sustainable business growth averaging 10 % YoY and 25 % organic growth. Maintained full P&L responsibility while leading cross‑functional teams and coordinating with distributors and retailers. Developed and executed digital marketing initiatives that placed the brand among the Top 5 best‑sellers. Oversaw route‑to‑market redesign delivering +40 % business growth and long‑term profitability.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé Market Committee for Ice Cream, responsible for full P&L and portfolio management across retail, OOH and HoReCa channels. Designed a 3+1 year rolling strategy that achieved +41.1 % revenue growth and tripled profitability in 2017. Implemented RTM changes delivering +40 % growth and sustained 10 % annual increase. Led pricing strategy, digital marketing, and franchise projects, managing a team and partner network.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Drove Ice Cream business growth averaging +10 % YoY, acting as liaison between Nestlé Poland and Baltic markets. Managed a portfolio of 83‑122 products, delivering sales, demand and financial forecasts. Negotiated contracts with top customers, introduced new revenue streams, and launched digital media campaigns for new brands. Coordinated market research, media buying and regulatory compliance.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded and grew the Nestlé Ice Cream category from scratch in a market dominated by low‑cost local producers. Coordinated business activities across Lithuania, Latvia and Estonia, establishing distribution networks and sales channels. Implemented market entry strategies that secured a foothold for the brand in the Baltic region.

Languages

Francais

fluent

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Last updated: 2 weeks ago