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Skills
Experience
Senior Country Business Development Manager Baltics
FRONERI (result of Nestlé IC and R&R merger)
2018-01 -
Maintained continuity of responsibilities after the merger, ensuring sustainable business growth of approximately 10 % annually and achieving a 25 % organic growth YTD. Led strategic initiatives that delivered a 40 % increase in business through route‑to‑market redesign and boosted profitability by over 10 % via pricing optimisation. Coordinated cross‑functional teams and external partners to drive brand performance and market expansion.
Country Business Development Manager Baltics
UAB Nestlé Baltics
2014-01 - 2018-12
Member of Nestlé’s market committee for Ice Cream, responsible for full P&L and product portfolio across retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling business strategy, achieving a 41.1 % revenue increase and tripling profitability in 2017 through RTM changes, pricing strategy and digital marketing. Launched the Parlors Café franchise model and negotiated high‑value contracts with top customers, providing leadership to a regional team and distributor network.
Business Development Manager Baltics
UAB Nestlé Baltics
2009-01 - 2014-12
Drove Nestlé Ice Cream growth in the Baltics with an average annual increase of 10 % YoY. Acted as liaison between Nestlé Poland and local markets, delivering market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, led forecasting and segmentation, and introduced innovative digital marketing campaigns that opened new revenue streams and strengthened distributor relationships.
Ice Cream Area Sales Manager Baltics
UAB Nestlé Baltics
2004-01 - 2009-12
Built the Nestlé Ice Cream category from scratch in a market dominated by low‑cost local producers. Coordinated business activities across Lithuania, Latvia and Estonia, establishing distribution channels and achieving initial market penetration. Developed sales strategies and managed a regional sales team to capture market share.
Last updated: 2 weeks ago