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20 years of experience

Skills

Strategic planning P&L planning and control Project management Business development Brand management Marketing strategy Negotiations Contract negotiations Digital marketing Route to market (RTM) Pricing strategy Team leadership Cross‑category solutions Portfolio management Financial forecasting

Experience

Senior Country Business Development Manager Baltics

FRONERI (result of Nestlé IC and R&R merger)

2018-01 -

Ensured continuous sustainable business growth averaging 10 % YoY and achieved 25 % organic growth. Maintained full P&L responsibility while coordinating cross‑functional teams and external partners. Leveraged digital marketing initiatives that placed the brand among the Top 5 best‑sellers within a year. Continued to drive route‑to‑market improvements and pricing strategies that sustained profitability.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé Market Committee for Ice Cream, responsible for full P&L and portfolio development across retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling business strategy, delivering 40 % growth through RTM redesign and 41 % revenue increase via digital marketing. Negotiated contracts with top customers, launched the Parlors Café franchise model, and led a multidisciplinary team of partners and distributors.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Drove Ice Cream business growth averaging 10 % YoY, acting as liaison between Nestlé Poland and Baltic markets. Managed a portfolio of 83‑122 products, introduced new revenue streams through major retail partnerships, and implemented innovative digital media campaigns. Conducted market research, focus groups, and forecasting to shape product and marketing solutions.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Ice Cream category in a market dominated by low‑cost local producers. Coordinated Nestlé Ice Cream business across Lithuania, Latvia and Estonia, establishing sales channels, building distributor relationships, and achieving initial market penetration.

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Last updated: 2 weeks ago