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13 years of experience

Skills

Strategic Marketing Performance Marketing (PPC, SEO, SEM) Demand Generation Funnel Strategy ROI‑Driven Campaign Management Brand Development & Positioning Customer Retention Lifecycle Marketing Social Media & Content Strategy A/B Testing Conversion Optimization MarTech & CRM Email Automation Mobile & App Marketing Team Leadership

Experience

Head - Marketing

TractionApps

2022-05 -

Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.

Head - Digital and Content Marketing

Standard Chartered Bank

2020-03 - 2022-05

Developed a comprehensive plan to engage existing bank customers and grow the mobile app user base through paid acquisition channels. Created systemized, predictable, and highly optimized funnel sequences to convert paid leads into closed clients. Managed and optimized web, social, and PR content to support campaign objectives. Coordinated cross‑functional teams to ensure alignment of digital and content initiatives with business goals.

Languages

English

fluent

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Last updated: 1 week ago