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Skills
Experience
Marketing Manager
Mamado International
2025-12 -
Orchestrated an integrated B2B and B2C marketing strategy for more than 400 brands and 40,000 products, aligning brand, trade, e‑commerce and sales‑enablement activities around revenue and lead‑generation goals. Owned the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email, influencer and UGC channels, using cross‑channel attribution and customer‑journey reporting to optimise spend, reach and conversion. Governed end‑to‑end campaign planning, budgets, media and creative agencies, technology partners and publication timelines, ensuring brand consistency and agile delivery across international markets. Partnered with sales and regional teams to localise global campaigns and provide interactive content, video and collateral that strengthened retailer and customer acquisition. Built KPI reporting and executive recommendations using Google Analytics and CRM data, translating performance trends into data‑driven ROI decisions.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Spearheaded the startup's end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a unified commercial roadmap for launch and growth. Directed a complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Managed cross‑functional teams and external agencies to deliver cohesive brand experiences across all channels. Implemented performance tracking and reporting to measure campaign effectiveness and optimise future initiatives.
Languages
English
fluent
Last updated: 1 week ago