Digital Marketing Executive (E-commerce)

About the role

The client is a Hong Kong‑based women’s e‑commerce brand looking to expand its marketing team. As a Digital Marketing Executive you will own brand storytelling across multiple channels, working closely with the founding team in a fast‑paced environment.

Key responsibilities

• Support planning and execution of digital campaigns and promotional activities, tracking performance metrics.
• Create short‑form video and visual content for Instagram, Facebook, Threads and Rednote, and manage content calendars.
• Prepare and send segmented EDM campaigns, maintain website content and assist with basic SEO optimisation.
• Liaise with photographers, production partners and coordinate influencer/KOL collaborations.
• Assist with ad‑hoc projects such as live‑stream campaigns and cross‑functional initiatives.

Required profile

• Bachelor’s degree holder with 1–3 years of experience in digital, social or content marketing.
• Portfolio showcasing content or video work is highly desirable.
• Familiarity with the Hong Kong and broader Asian consumer market is preferred.
• Experience in e‑commerce, fashion, beauty or lifestyle brands is an advantage.
• Creative, proactive, business‑savvy and analytical mindset.

Required skills

• Intermediate video shooting and editing.
• Design skills using Canva, Photoshop or Illustrator.
• Basic knowledge of website content management systems.
• Understanding of SEO fundamentals.
• Awareness of current social‑media trends and digital storytelling.

What we offer

• 5‑day work week promoting work‑life balance.
• Performance‑based incentives and generous staff discounts.
• Medical insurance coverage.
• Flat‑hierarchy culture with real exposure to end‑to‑end marketing strategy.
• Free products and a supportive team environment.