Director, Digital & E‑Commerce – Greater China

About the role

The Director, Digital & E‑Commerce will lead the Group’s digital and e‑commerce strategy across Greater China, reporting to the Vice President, Digital & E‑Commerce and the Vice President, Sales & Marketing – Greater China. Based in Hong Kong, the role focuses on driving direct revenue growth, enhancing digital performance and aligning regional activities with global commercial objectives.

Key responsibilities

• Direct and oversee implementation of the Group’s digital and e‑commerce strategy across Greater China.
• Partner with property‑level e‑commerce teams to optimise website conversion, customer acquisition and direct channel contribution.
• Collaborate with global and regional digital marketing partners to maximise ROI of digital marketing activities.
• Monitor, analyse and report on regional digital performance, market trends and consumer behaviours.
• Identify and champion strategic digital innovations, technology enhancements and data‑driven decision‑making.
• Localise and implement global digital initiatives within the Greater China digital ecosystem.

Required profile

• Bachelor’s degree or equivalent in E‑Commerce, Digital Marketing, Marketing or related subjects.
• Preferably 10+ years of experience developing and leading e‑commerce for a global brand.
• At least 6 years in a supervisory or managerial role leading e‑commerce or digital marketing work.
• Strong leadership, relationship management and strategic thinking skills.

Required skills

• Deep understanding of managing an e‑commerce business.
• Strong knowledge of digital marketing performance, latest social media trends and online consumer behaviour.
• Excellent written and verbal communication skills.