Marketing Activation Executive

About the role

The Marketing Activation Executive supports the planning, coordination, execution and reporting of global marketing activation initiatives for Plaza Premium Group, with a focus on the lounge business. Working closely with HQ, regional and local teams, the role drives brand awareness, customer experience and business growth across multiple markets.

Key responsibilities

• Support planning and execution of global marketing campaigns, activations, partnerships, sponsorships, promotions and new opening projects across multiple markets and business lines.
• Coordinate with regional and local teams to ensure timely implementation of initiatives, deliverables and reporting requirements.
• Maintain project timelines, status trackers, action logs and provide regular updates to the Global Marketing Activation team.
• Consolidate market submissions, KPI dashboards and campaign evaluations for monthly, quarterly and annual performance reporting.
• Conduct market research, competitor monitoring and market intelligence analysis to inform marketing strategy.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management or a related field.
• 1‑3 years of experience in marketing, project coordination, communications or partnership marketing.
• Strong organisational, analytical and communication skills with attention to detail.
• Proactive, self‑motivated and able to work independently as well as collaboratively in a fast‑paced environment.

Required skills

• Proficiency in Microsoft PowerPoint and Excel for reporting and presentations.
• Familiarity with AI‑powered productivity and marketing tools.
• Experience with CRM, analytics, marketing or project‑management tools.