Community & Engagement Manager – Hong Kong

About the role

As the Community & Engagement Manager you will shape Chanel’s communications strategy in Hong Kong and Macau, moving from pure visibility to building long‑term advocacy and cultural relevance. Reporting to the General Manager of Communications, you will own relationships with cultural voices, creators and emerging advocates across fashion, beauty, watches & jewellery, and arts.

Key responsibilities

• Identify and nurture high‑quality community members based on genuine affinity and cultural relevance, not follower count.
• Design and maintain a rolling community calendar aligned with product launches, brand moments and events.
• Coordinate community‑led initiatives such as private conversations, workshops and cultural partnerships, ensuring they reinforce Chanel’s identity.
• Track relationship quality, participation and advocacy over time, collaborating with PR leads on outreach, gifting and follow‑up.
• Monitor cultural conversations, sentiment and competitor activity, turning qualitative feedback into concise insight reports for leadership.

Required profile

• Proven ability to build authentic relationships with culturally relevant individuals and opinion leaders.
• Strong strategic thinking combined with execution capability in a fast‑paced environment.
• Excellent communication and presentation skills in English and Chinese, with a collaborative and proactive mindset.