Marketing Manager – Food & Beverage

About the role

LUBUDS, a Hong Kong‑based hospitality group operating over 40 outlets, is seeking a Marketing Manager to lead campaigns across its diverse food and beverage brands. The role will oversee brand promotion, digital presence and influencer engagement to drive customer traffic and loyalty.

Key responsibilities

• Plan, develop, and execute comprehensive marketing campaigns, seasonal menus, festive promotions and new restaurant openings across the brand portfolio.
• Oversee and manage official digital platforms and social media channels (Facebook, Instagram, Xiaohongshu, Dianping), driving content creation, copywriting and basic multimedia production.
• Establish and maintain relationships with media outlets, food critics and influencers (KOLs) to maximise brand exposure and secure positive coverage.
• Partner with internal culinary teams, store operations and graphic designers to ensure seamless execution of promotional activities.
• Monitor market trends, track campaign performance (ROI) and support CRM/membership loyalty programmes to drive repeat customer traffic.
• Lead minor marketing projects, manage vendor relations and guide junior team members.

Required profile

• Bachelor’s degree in Marketing, Communications, Hospitality or a related field (preferred).
• 5–8+ years solid marketing experience in the F&B or hospitality industry.
• Strong creativity, trend awareness and a proven track record in digital or social media marketing.
• Fluent in spoken and written Cantonese and English; professional proficiency in Mandarin highly regarded.
• Passion for food and dining culture, highly organised, proactive and able to thrive in a fast‑paced environment.
• Immediate availability preferred.

Required skills

• Social media management
• Content creation
• Copywriting
• Basic multimedia production
• CRM tools
• Vendor management