Assistant Corporate Communications Manager – Social Media & Branding

About the role

The Hong Kong Red Cross is seeking an Assistant Corporate Communications Manager to support its social media presence and branding initiatives. Working closely with the Manager of Corporate Communications, you will help shape online strategy, analyse performance data and protect the agency’s reputation.

Key responsibilities

• Assist in developing and executing the corporate social media strategy across all major platforms, including content creation and community engagement.
• Monitor and report on social media and event metrics, turning data into actionable insights to optimise campaigns.
• Plan and conduct research surveys such as brand perception and campaign effectiveness.
• Implement mass‑media marketing campaigns that promote the agency and strengthen its brand.
• Collaborate with service units to produce narratives, photo stories and multimedia content that showcase humanitarian impact.
• Continuously monitor digital channels to manage brand sentiment and mitigate reputation risks.
• Support the planning and execution of corporate events from concept to delivery.
• Perform any other duties as assigned.

Required profile

• Minimum three years of professional experience in corporate communications, with a strong focus on social media management.
• Demonstrated ability to create compelling content and manage online communities.
• Excellent written and verbal communication skills in English and Chinese (including Putonghua).
• Experience in organising corporate events and conducting research surveys.
• Previous experience in the non‑profit or NGO sector is an advantage.

Required skills

• Proficiency with social media platforms and analytics tools.
• Strong command of English and Chinese languages (written and spoken).

What we offer

• Generous annual, marriage, caring, volunteer and medical/dental leave.
• Employer MPF voluntary contribution and discretionary incentive payments.
• Two‑year renewable contract with opportunities for professional development.