Client Marketing Manager - GTR

About the role

The Client Marketing Manager will lead the development and implementation of the CRM strategy for the assigned business unit, ensuring alignment with the Group Digital strategy and long‑term objectives. This role combines strategic planning, system oversight, and cross‑functional collaboration to enhance customer relationship management.

Key responsibilities

• Develop and execute the CRM strategy in line with the Group Digital roadmap.
• Oversee implementation, maintenance, and continuous improvement of the CRM system.
• Manage the data management system, including development and operation of core elements.
• Support digital channel management using front‑end interactive technologies, focusing on usability, design, UI, and device strategy.
• Analyse engagement metrics and provide regular performance reporting.
• Execute communications plans within established procedures.
• Gather business requirements through interviews, workshops, and workflow analysis and translate them into user‑role specifications.
• Communicate local action plans, align them with corporate strategy, and motivate teams to achieve targets.
• Set performance objectives, monitor achievement, and manage team performance reporting.
• Design and deliver digital training programs, addressing gaps and providing customized learning.
• Implement security measures such as firewalls and message encryption, monitor performance, and alert security experts when needed.
• Prepare and manage budgets, conduct complex budget analyses, and report progress.
• Identify individual development needs, plan coaching actions, and support capability building.

Required profile

• Bachelor’s degree or equivalent.
• Proven ability to handle a wide range of situations and advise stakeholders.
• Experience planning and managing resources to meet senior‑manager defined objectives.

Required skills