Content, Community & Event Operations Manager – HKMT
bilibili Group · Île de Hong Kong
Job description
About the role
We are looking for a dynamic professional to lead content campaigns, user‑generated content initiatives and creator activation programs across Hong Kong, Macau and Taiwan. The role bridges online communities, social platforms and offline events to drive growth and engagement among youth, gaming and ACG audiences.
Key responsibilities
- Own end‑to‑end content campaigns, UGC initiatives and creator activation programs for the HKMT region.
- Develop and operate local social and community channels such as Instagram, Threads and interest‑based groups.
- Plan and execute integrated online and offline initiatives across campuses, ACG, gaming, Beyblade/Gear Sport and creator communities.
- Collaborate with Creator Growth teams to connect creators, livestreams, events and community activities.
- Manage event execution, partner coordination, creator activation and post‑event content amplification.
- Drive measurable growth in UGC volume, video views, watch time, new users and retention.
- Build repeatable growth playbooks and showcase case studies based on campaign performance.
Required profile
- Minimum 3 years of experience in content, community, event or platform operations.
- Strong understanding of Hong Kong and/or Taiwan digital culture, especially ACG, gaming and youth communities.
- Proven track record managing both online campaigns and offline activations.
- Excellent execution and cross‑functional project management abilities.
- Deep knowledge of creator and content ecosystems and community growth strategies.
Required skills
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Published 3 weeks ago
Expires 1 month from now
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bilibili Group
Île de Hong Kong
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