Digital Analyst / Consultant (Hong Kong)

About the role

We are looking for a Digital Analyst / Consultant to join Deloitte Consulting’s Hong Kong team. The role focuses on generating consumer insights, designing marketing programs and driving data‑enabled initiatives for our clients.

Key responsibilities

• Generate consumer and market insights using trend analysis, industry data and public/private domain data.
• Design and execute marketing programmes, communication plans and campaigns across the customer lifecycle.
• Lead innovative pilots that leverage new engagement methods, technology and data capabilities.
• Conduct monthly, quarterly and yearly business reviews and recommend actions for marketing and sales initiatives.
• Consider end‑user experience throughout development cycles to improve adoption and delivery.

Required profile

• Bachelor’s or Master’s degree in Computer Science, Information Systems, Marketing or a related field.
• Minimum 2 years of client‑facing, business‑operation service delivery experience, preferably in digital marketing.
• Solid understanding of marketing and e‑commerce operations enabled by data and technology (CRM, DTC, social engagement, performance media).
• Excellent oral and written communication skills in English and Mandarin.
• Ability to gather, consolidate and analyse digital customer data to produce preliminary insights.
• Willingness to learn Deloitte’s methodologies and tools for digital customer solutions.

Required skills

• CRM platforms
• Direct‑to‑Consumer (DTC) solutions
• Social engagement tools
• Performance media management
• Basic data analysis and reporting