Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the planning, execution and optimisation of integrated digital campaigns for a multi‑brand hospitality group. This role combines performance marketing, e‑commerce optimisation and brand storytelling across all online channels.

Key responsibilities

• Plan and execute integrated campaigns across social, SEM, SEO, PPC, display and third‑party platforms.
• Manage paid‑media strategy, budget allocation, A/B testing and performance tracking.
• Monitor campaign performance with Google Analytics, Meta Business Manager and deliver actionable insights.
• Identify emerging digital trends and ensure the brand remains innovative, especially in mobile and performance marketing.
• Oversee website and e‑commerce optimisation, UX enhancements and conversion‑rate improvements.
• Lead SEO strategy, including keyword optimisation, technical audits and content improvements.
• Develop and implement social‑media strategies, manage content calendars and community engagement.
• Produce copy, short‑form video and visual assets; collaborate on photography and video shoots.
• Manage CRM platforms, execute e‑mail campaigns, segmentation and automation workflows.
• Analyse customer data to optimise targeting, loyalty programmes and database growth.
• Build relationships with influencers, KOLs and media partners for digital activations.
• Collaborate with restaurant teams on new menu launches, seasonal promotions and new openings.
• Ensure brand consistency across all digital touchpoints and draft compelling copy.
• Manage digital marketing budgets, track ROI and monitor competitor activity.

Required profile

• Degree in Marketing, Communications, Digital Marketing or related field.
• Minimum 4 years of digital marketing experience, preferably in hospitality or a multi‑brand environment.
• Fluent in written and spoken English and Chinese.
• Proven track record in performance marketing, CRM and content strategy.
• Strong communication, presentation and stakeholder‑management skills.

Required skills

• Google Analytics
• Meta Business Manager
• Adobe Creative Suite
• CRM platforms
• Marketing automation platforms
• SEO, SEM and PPC tools

What we offer

• Birthday leave and celebration allowance
• Employee discount across the group’s outlets
• On‑job training and growth opportunities
• Medical insurance
• Attractive salary and benefits package