Growth Marketer – Drive User Acquisition for Web3 Platform

About the role

Animoca Brands is building the open metaverse through tokenisation and blockchain. In a high‑growth, fast‑paced environment, the Growth Marketer will own the launch funnel for Minds by Animoca Brands, driving user acquisition and optimizing the full customer journey.

Key responsibilities

• Own the launch funnel and drive acquisition across key target markets.
• Adapt marketing strategy to the unique characteristics of each channel.
• Optimize the full funnel from first touch to a launched Mind, reducing drop‑off and increasing conversion at every stage.
• Monitor post‑launch metrics such as day‑two return and feed insights back into targeting and onboarding.
• Extract user insights to identify friction points, craft key messaging hooks, and refine channel strategy.
• Run a steady cadence of rigorous tests on landing pages, onboarding flows, messaging and CTAs, prioritising user outcomes.
• Establish a repeatable testing framework that documents wins and creates optimisation baselines.
• Manage paid media campaigns and monitor acquisition cost‑per‑acquisition (CAC).

Required profile

• Strong operator with sharp instincts and a data‑driven mindset.
• Excellent project‑management skills and the maturity to own outcomes.
• Ability to work cross‑functionally with product, data and engineering teams.
• Experience in fast‑moving, high‑growth environments, preferably in Web3 or digital products.

Required skills