Head of Digital, Innovation & AI – Distribution Marketing

About the role

Our client is a market‑leading insurer with a strong presence across Asia, known for innovation, customer excellence and sustainable growth. The company is expanding its Partnership Distribution business and seeks a senior leader to drive digital transformation, AI‑enabled solutions and marketing effectiveness across Bancassurance and partnership channels.

Key responsibilities

• Develop and execute the channel strategy for innovation and marketing to support distribution growth and long‑term objectives.
• Lead digital transformation initiatives, leveraging AI, automation and emerging technologies to improve operational efficiency and performance.
• Enhance partner and sales experiences by implementing data‑driven tools and digital solutions that increase service quality and productivity.
• Use customer, market and business data analytics to identify growth opportunities and drive continuous improvement across distribution channels.
• Design and deliver marketing campaigns that boost customer engagement, lead generation, acquisition and conversion rates.
• Drive personalization, customer segmentation and digital engagement strategies for seamless customer journeys.
• Track performance and adoption of innovation programs and marketing initiatives to ensure measurable returns.
• Collaborate with distribution, marketing, product, customer experience, operations and external stakeholders to execute strategic initiatives.
• Oversee partner engagement activities, conferences, forums and events, ensuring alignment with business goals and budget requirements.
• Lead a high‑performing team, fostering empowerment, collaboration and continuous improvement through mentoring and capability building.

Required profile

• University degree with 10‑15 years of experience in partnership distribution, digital marketing, channel marketing, innovation or distribution strategy.
• Industry experience in insurance, bancassurance, insurance brokerage, retail banking or wealth management.
• Proven expertise in leveraging digital channels, customer engagement strategies, data analytics, CRM platforms and emerging technologies.
• Strong business insight to develop strategic initiatives, influence stakeholders and drive organisational objectives.
• Outstanding leadership and interpersonal skills, with experience managing cross‑functional projects and communicating with senior executives.
• Solid understanding of the insurance landscape, including market dynamics, regulatory expectations and risk management.
• Excellent communication skills with fluency in English and Cantonese or Mandarin.

Required skills

• Artificial Intelligence (AI)
• Data analytics
• CRM platforms
• Automation
• Emerging technologies