Manager, Reward+ (Digital Rewards)

About the role

The Manager, Reward+ will lead the design and delivery of digital rewards journeys for HSBC's Hong Kong business. You will work closely with cross‑functional teams to create customer‑centric propositions, using data and feedback to continuously improve the experience.

Key responsibilities

• Lead creation and implementation of new digital rewards journeys.
• Collaborate with product, marketing and technology teams to design customer‑centric rewards propositions.
• Use customer feedback, NPS and data analytics to enhance the rewards experience.
• Conduct market research and competitor analysis to keep HSBC’s rewards offering competitive.
• Identify, negotiate and manage third‑party partners and vendors, ensuring alignment with HSBC goals and compliance standards.
• Oversee daily operations of the digital rewards app, address customer inquiries and coordinate technical issue resolution.
• Manage end‑to‑end loyalty points consumption, tracking costs, budgets and reporting across business units.
• Lead the rewards settlement process and coordinate month‑end payable activities with Operations.

Required profile

• Bachelor’s degree in Business, Marketing, Technology or a related field.
• Proven experience in partnerships, digital rewards or loyalty programmes.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Experience working in agile delivery environments and collaborating in fast‑paced teams.
• Excellent communication and interpersonal skills with a track record of building strong vendor relationships.

Required skills

• Data analytics
• Agile methodology
• Net Promoter Score (NPS) analysis