Regional Content Marketing Manager – APAC

About the role

The Regional Content Marketing Manager will lead Christie’s English‑language social media content across APAC, driving audience engagement, brand awareness, and client acquisition through compelling storytelling, creative content development, and data‑driven insights.

Key responsibilities

• Manage Christie's APAC social media channels (Instagram, Facebook, LINE, etc.).
• Develop and execute social media content strategies and editorial calendars aligned with business objectives.
• Create, edit, and proofread engaging social media content, campaign messaging, captions, and video scripts.
• Lead the development of culturally relevant, audience‑first storytelling that translates art market expertise into engaging content.
• Conceptualize creative campaigns and generate ideas for short‑form videos, livestreams, Stories and emerging formats.
• Lead content production projects with photographers, videographers, designers, agencies and external partners.
• Monitor social media trends, audience behaviour and platform developments to identify new opportunities.
• Analyze performance data, deliver reports and translate insights into optimization strategies.
• Manage external vendors and budgets related to content creation and social media initiatives.

Required profile

• Excellent English‑language writing, editing and storytelling skills.
• Degree in Marketing, Communications, Journalism, Media Studies, Digital Marketing, Art History, Design or related field.
• Minimum 8 years’ relevant experience in content marketing, social media or digital content, at Assistant Manager level or equivalent.
• Proven experience managing social media platforms and producing video and photography content.
• Portfolio demonstrating brand storytelling and audience engagement for luxury or premium brands.

Required skills

• Canva
• Figma

What we offer

• Discretionary bonus
• Annual leave and company holidays
• Comprehensive group medical, dental and life insurance
• Enhanced retirement benefits with employer‑topped‑up MPF contributions
• Wellness allowance and wellness programs