Regional Digital Marketing Manager – APAC

About the role

The Regional Digital Marketing Manager will lead the development and execution of digital marketing campaigns across the APAC region for a fast‑growing consumer goods brand. You will work closely with the global sales team to generate leads, boost brand awareness and drive competitiveness in both B2B and B2C markets.

Key responsibilities

• Design, launch and manage end‑to‑end digital campaigns on platforms such as Instagram, LinkedIn, YouTube and local‑country channels.
• Create viral and creative marketing initiatives that increase brand visibility and market share.
• Utilise CRM and automation tools to nurture customer loyalty and convert awareness into sales.
• Identify, negotiate and collaborate with influencers/KOLs to amplify brand reach.
• Analyse campaign performance, extract insights and continuously optimise strategies.
• Scale and lead a regional team, fostering a collaborative and positive work environment.

Required profile

• Degree in Marketing, Digital Marketing or a related field.
• 10+ years of progressive experience in digital marketing and brand management, preferably in consumer goods.
• Strong knowledge of major social media channels (LinkedIn, YouTube, Facebook, Instagram, Little Red Book) and local platforms.
• Proven experience with CRM/automation tools for scalable growth.
• Demonstrated ability to build and manage KOL/influencer networks.
• Analytical mindset with the ability to translate data into actionable commercial insights.
• Excellent communication and project‑management skills.

Required skills

• Instagram
• LinkedIn
• YouTube
• Little Red Book
• CRM platforms
• Automation tools
• KOL/Influencer management
• Data analytics