Senior Business Development Manager

About the role

Centellic is seeking a Senior Business Development Manager to lead sponsorship revenue growth across its global events portfolio. You will be responsible for identifying, nurturing and closing new business opportunities while expanding existing client relationships throughout the Asia‑Pacific region.

Key responsibilities

• Drive sponsorship revenue growth by prospecting, presenting and closing deals with corporate organisations, professional services firms and industry suppliers.
• Develop and execute sales plans and go‑to‑market strategies for allocated events.
• Manage the full sales cycle from lead generation to contract negotiation and renewal.
• Collaborate with Content, Production, Marketing and Operations teams to deliver high‑value sponsorship solutions.
• Leverage AI‑powered tools to enhance prospecting, market research and sales productivity.
• Maintain strong relationships with sponsors to secure renewals, upselling opportunities and long‑term partnerships.

Required profile

• Proven experience in B2B sales, business development or sponsorship sales, preferably within the events or intelligence sector.
• Strong relationship‑building, negotiation and commercial acumen.
• Ability to work cross‑functionally with internal teams and manage multiple stakeholder expectations.
• Deep understanding of the Asia‑Pacific market and corporate client needs.
• Self‑motivated, results‑oriented and comfortable working in a fast‑paced environment.

Required skills