Senior Executive – E‑Commerce, Digital Experience & Webmaster

About the role

The Senior Executive – E‑Commerce, Digital Experience & Webmaster will lead the administration and optimisation of Langham Hospitality Group’s digital platforms. This role ensures consistent brand presentation, efficient booking engine performance and drives organic traffic across all online channels.

Key responsibilities

• Administer all group websites and booking engine, maintaining content consistency, user experience and legal compliance.
• Perform day‑to‑day website maintenance, content updates, proofreading and improvements for property‑generated material.
• Leverage AI technologies to streamline website operations, enhance efficiency and standardise brand guidelines.
• Collaborate with corporate departments to implement required website updates and new feature releases.
• Support onboarding of new hotels, setting up online channels, websites and booking engines.
• Assist the Manager – E‑Commerce, Digital Experience & Webmaster in developing content guidelines and delivering training to property users.
• Conduct website analytics, generate performance reports and recommend optimisation actions.
• Implement SEO and GEO initiatives to increase organic traffic and AI visibility.
• Act as product owner for the portfolio of websites and booking engine, prioritising feature enhancements.
• Monitor vendor performance, manage SLAs and SOPs, and support global online sales campaigns.

Required profile

• Bachelor’s degree in Marketing, E‑Commerce or a related field.
• Proven experience in e‑commerce or digital marketing.
• Strong written and verbal communication skills in English and Chinese (Mandarin).
• Detail‑oriented, independent, with a proactive “can‑do” attitude.
• Team player who can train and empower property users.

Required skills

• Content Management Systems (CMS) and web publishing tools.
• Common web programming languages (e.g., HTML, CSS, JavaScript).
• AI‑driven content generation and website automation.
• Search Engine Optimisation (SEO) and GEO targeting.
• Website traffic analytics tools.
• Advanced Microsoft Excel.