Assistant Manager, Global Communications
Plaza Premium Group · Île de Hong Kong
Job description
About the role
The Assistant Manager, Global Communications will support the planning, development, and execution of consumer‑facing communications across Plaza Premium Group’s global markets. This role blends hands‑on delivery with ownership of workstreams, requiring independent project management while assisting the Senior Manager with strategic priorities.
Key responsibilities
- Support day‑to‑day execution of communications plans and campaigns aligned with global brand direction and local market needs.
- Manage assigned communications workstreams independently, meeting deadlines, quality standards, and stakeholder expectations.
- Create and adapt consumer‑facing content for website, social media, CRM, partner platforms, in‑lounge channels, and campaign materials.
- Ensure messaging is clear, consistent, and aligned with Plaza Premium Group’s brand voice and guidelines.
- Collaborate with regional teams to localise content while maintaining global standards.
- Draft, edit, proofread, and refine copy for campaigns, press materials, presentations, and other assets.
- Support media relations activities, including monitoring, list maintenance, pitching, interview coordination, and enquiry response.
- Develop story angles, editorial calendars, campaign narratives, and content plans to boost brand visibility.
- Work with Digital, Brand, Loyalty, Marketing, Sales, Product, and Operations teams to align communications with traffic, conversion, and awareness goals.
- Assist the Senior Manager in launch communications for new products, locations, partnerships, and pre‑opening activities.
- Coordinate PR events, press visits, consumer activations, partnership launches, and promotional activities.
- Maintain brand and communications guidelines, templates, and toolkits for internal and regional use.
- Track campaign performance and compile reports on media coverage, content performance, and audience engagement.
Required profile
- Strong writer with excellent storytelling ability.
- Highly organised and able to manage multiple projects in a fast‑paced, international environment.
- Digitally savvy with experience creating content for web, social, CRM, and other digital channels.
- Confident collaborator who can work closely with regional teams and cross‑functional partners.
Required skills
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Published 1 month ago
Expires 4 weeks from now
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Plaza Premium Group
Île de Hong Kong
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