Associate Manager, Marketing

About the role

Reporting to the Marketing Manager, this Associate Manager, Marketing position leads the daily operations of creative services (guest and consumer facing) at Hong Kong Disneyland Resort. It works closely with Market Strategy, Trade and Distribution Marketing, product, operations and entertainment teams to deliver creative assets and communication plans efficiently, and supports business units such as Distribution Marketing, Hotel, Merchandize, Food & Beverage, Public Relations, digital and Human Resources.

Key responsibilities

• Lead the implementation and execution of the communication plan, including advertising, collateral materials and content management.
• Provide creative support to internal clients so projects are routed through the right creative team and delivered within budget and time.
• Help develop the social media strategy for international markets, create, maintain and run social media and digital campaigns, and report results with strategic insights.
• Develop and curate on-brand, shareable content with the in-house creative team, PR team and agencies for social media channels, and coordinate message consistency across channels.
• Develop digital advertising materials with agencies to drive traffic to HKDL.com and other direct or indirect channels.
• Advise colleagues on best practices, trends and emerging platforms, and work with product, entertainment and operations teams on production execution and logistics.

Required profile

• Bachelor's degree in Marketing, Business, Communication or a related discipline.
• Minimum 6 years' relevant experience in advertising and marketing, with client and agency experience in communications an advantage.
• Solid experience in advertising and marketing communications, with basic understanding of Hong Kong and regional consumers and awareness of current trends in advertising, print, social and TV production.
• Ability to balance creativity with cost efficiency.
• Experience managing popular social media platforms such as Facebook and Instagram is a must.
• Proficiency in spoken and written English, Cantonese and Mandarin.

Required skills

• Experience with social media analytics tools.
• Project management, creative judgement and collaboration skills.
• Strong writing, analytical and presentation skills.