Brand Marketing Manager

About the role

Is this your next challenge in marketing? We are looking for a Brand Marketing Manager to develop and implement brand strategies that strengthen brand equity, support business objectives, and drive the “Advisor for Wellness” positioning across all touchpoints.

Key responsibilities

• Develop and implement brand strategies to strengthen brand equity and support overall business objectives.
• Contribute to brand positioning and identify growth opportunities across key market segments.
• Interpret market research and customer insights to support brand‑building initiatives.
• Develop creative communication ideas and lead impactful brand campaigns.
• Lead brand activation initiatives integrating brand, trade, merchandising, services, and omnichannel marketing.
• Create and execute integrated marketing campaigns that build awareness, engagement, and experience across in‑store and online channels.
• Partner with Customer Marketing and stakeholders to align customer propositions and ensure consistent execution.
• Understand Mannings store brand identity and drive excellence in store‑level execution, including key store opening launch campaigns.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related discipline.
• Minimum 8 years of marketing experience, especially in brand marketing and brand equity.
• Experience in FMCG or retail industry is a strong advantage.
• Strong stakeholder management, self‑motivated with excellent communication and interpersonal skills.
• Creative, adaptable, high learning agility and well‑organized.
• Good command of written and spoken English and Chinese.