Business Development Representative – APAC (Hong Kong)

About the role

Join Check Point, a global leader in cyber‑security, as a Business Development Representative focused on the APAC market. You will generate qualified, engaged leads for the Exposure Management NA sales team, working from a hybrid office in Hong Kong. The role combines proactive research, outreach, and close collaboration with account executives to drive pipeline growth.

Key responsibilities

• Research and map prospective new accounts for strategic cold outreach across APAC.
• Cold‑call and email prospects to generate qualified meetings.
• Utilize tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Lusha and Outreach for lead generation.
• Partner with Account Executives on account strategy and pipeline creation.
• Describe Check Point’s offering quickly and accurately, handling basic inquiries.
• Achieve defined KPIs and report to the Business Development Team Leader.
• Collaborate with Business Operations, Marketing and Sales to build effective campaigns.

Required profile

• Highly motivated self‑starter with a strong intent for success.
• Ability to work under pressure and meet strict timelines.
• Minimum 1 + year experience in a similar B2B outbound sales role.
• Proven track record in upper‑mid‑market or enterprise sales.
• Sense of urgency and strong written and verbal communication skills.
• Willingness to work in the Hong Kong office 2‑3 days per week (hybrid).

Required skills

• Salesforce
• LinkedIn Sales Navigator
• ZoomInfo
• Lusha
• Outreach
• CRM (experience with any CRM platform)