Communications Intelligence & Innovation Manager – North Asia

About the role

This senior position will lead communications intelligence, integration and innovation across North Asia, covering Hong Kong, Macau, Mainland China, South Korea and Taiwan. Reporting to the Head of Communication Measurement and Media Operations, you will advise regional teams, bridge global and local stakeholders, and help future‑fit paid, owned and earned communications.

Key responsibilities

• Provide strategic advice to regional division teams and markets to enhance long‑term brand equity.
• Bridge global corporate teams, regional divisions, markets, communications communities and agency partners, ensuring alignment of vision, strategies and guidelines.
• Translate media, communications, platform and data landscape changes into clear learning, recommendations and innovation opportunities.
• Consolidate and interpret data from multiple sources to deliver campaign reviews, strategic deep‑dives and reusable learnings.
• Identify and support pilots for new communications formats, measurement methodologies, data sources and operating approaches.
• Establish a regular North Asia communications intelligence rhythm covering media, PR, social platforms, creator/KOL ecosystems and audience behaviours.
• Nurture communications communities through webinars, workshops, seminars and best‑practice sharing.

Required profile

Required skills