Demand Generation Associate

About the role

Take the lead in unlocking growth potential for new and existing customers across Greater China and Hong Kong. As a Demand Generation Associate you will drive pipeline creation, qualify leads and accelerate cloud adoption for modern organizations.

Key responsibilities

• Generate pipeline and qualified sales opportunities by meeting targets for contact sourcing, outbound calls, discovery meetings and qualified opportunities.
• Execute outbound and inbound campaigns using account‑based sequences, multi‑touch outreach and rapid qualification of leads from marketing and partner channels.
• Conduct consultative discovery to understand customer objectives, IT architecture and migration readiness, then hand off qualified prospects to account teams.
• Analyze territory whitespaces to expand product breadth and cloud consumption within existing accounts.
• Collaborate with sales leaders, solutions architects and regional partners to deliver cohesive go‑to‑market strategies.
• Maintain accurate records and pipeline metrics in Salesforce and related analytics tools.

Required profile

• 3+ years of experience in technology sales, business development or demand generation, with a proven track record of prospecting and pipeline generation in China and Hong Kong.
• Fluent in spoken and written Cantonese, English and Mandarin.
• Bachelor’s degree in Business, Computer Science, Engineering or equivalent practical experience.
• Demonstrated ability to meet activity metrics and revenue pipeline targets.

Required skills

• Salesforce CRM
• LinkedIn Sales Navigator
• Outreach
• Boost