Digital Content Specialist – Restaurant Group

About the role

We are seeking a resourceful and highly creative Digital Content Specialist to shape the visual presence and audience engagement of our multi‑concept restaurant brands. Working within the Marketing team, you will combine hands‑on content creation with full‑funnel digital marketing, turning everyday F&B experiences into compelling short‑form video and visual media.

Key responsibilities

• Produce a minimum of 8 short‑form videos per brand each month, supported by photos, carousels and stories.
• Monitor and adapt viral short‑form video trends, audio, and local cultural movements to keep content fresh.
• Pitch concepts, incorporate leadership feedback, and iterate through a collaborative approval process.
• Execute three tiers of content: quick trend‑based clips, storyboarded shoots with lighting and props, and high‑concept campaign pieces with AI‑enhanced visual effects.
• Utilise generative AI tools to create surreal transitions, hyper‑realistic backgrounds, or synthetic voice‑overs.
• Manage organic social calendars, schedule publishing across all platforms, and run paid advertising campaigns.
• Perform basic graphic design for stories, menu call‑outs, and promotional banners.
• Engage with the community by monitoring comments and directing inquiries to operational teams.

Required profile

• Strong visual storytelling ability with a keen eye for trends.
• Self‑starter who can operate as a one‑person production engine.
• Ability to translate commercial goals into measurable digital results.
• Comfortable working in a fast‑paced, multi‑brand environment.

Required skills

• Video shooting and editing.
• Generative AI tools for visual effects and voice synthesis.
• Social media management across multiple platforms.
• Paid advertising campaign setup and optimisation.
• Basic graphic design and layout adaptation.