Digital Marketing Officer – Luxury Brand

About the role

We are looking for a talented Digital Marketing Officer to join a prestigious global luxury brand in Central, Hong Kong. The role will support the digital initiatives of a top‑tier auction house, driving multi‑platform campaigns and delivering data‑driven insights.

Key responsibilities

• Execute digital campaigns according to the media plan across Google, Meta, WeChat, Red and other platforms.
• Track, analyse and report performance data, providing actionable insights and maintaining dashboards.
• Manage influencer visits, live‑stream events and other paid‑media activities.
• Consolidate content, create English copy for Instagram and coordinate stakeholder reviews.

Required profile

• University graduate in economics, marketing, data analysis or a related field.
• Minimum 3 years of experience in digital marketing, preferably within luxury or auction sectors.
• Strong analytical mindset with data‑driven decision making.
• Excellent communication skills; fluency in English required, Mandarin a plus, Japanese reading/writing a plus.

Required skills

• Google Analytics
• Adobe Analytics
• Paid media management on Chinese social platforms (WeChat, Red)
• Social media copywriting in English
• Livestream coordination