e-Commerce & Digital Marketing Manager for Japanese Restaurant Chain

About the role

We are looking for an experienced e‑Commerce and Digital Marketing Manager to lead online and off‑premise growth across our portfolio of Japanese dining brands. The role will shape strategy, drive integrated campaigns and support app/web revamp projects from a business and marketing perspective.

Key responsibilities

• Co‑develop and execute the e‑commerce and digital marketing strategy in partnership with senior leadership.
• Lead day‑to‑day team management, workload allocation and project prioritisation.
• Plan and launch online promotions, festive campaigns and takeaway initiatives to grow off‑premise sales.
• Design campaign mechanics, channel strategies, customer journeys and KPI frameworks.
• Monitor digital and social media trends, oversee content, creative and KOL direction, and manage agency relationships.
• Co‑lead app and website revamp projects, providing business requirements, customer journey input and supporting UAT.
• Analyse performance data, consolidate sales, media and platform results, and translate insights into actionable recommendations.

Required profile

• Degree in Marketing, Business, E‑commerce, Digital Media or a related field.
• 7–10 years of relevant experience in e‑commerce, digital marketing or related disciplines.
• Proven ability to lead cross‑functional teams and manage complex projects.

Required skills