Marketing Officer – Digital & Chinese Mainland Focus

About the role

The Faculty of Humanities seeks a Marketing Officer to lead digital and Chinese Mainland marketing initiatives. This role combines strategic planning, campaign execution, and hands‑on management of online platforms to enhance the Faculty’s brand and drive student recruitment.

Key responsibilities

• Plan, execute, and manage integrated marketing campaigns targeting the Chinese Mainland market across online and offline channels, including Baidu and Xiaohongshu (XHS).
• Develop and optimise paid digital advertising campaigns, monitor conversion metrics, ROI, and student leads.
• Maintain and update the Faculty’s website using a Content Management System and basic HTML.
• Organise and deliver promotional and recruitment events, including participation in local and Chinese Mainland education expos.
• Assist with outreach activities and admission talks for prospective students, with occasional travel.
• Perform additional duties as assigned by supervisors.

Required profile

• Bachelor’s degree (Master’s preferred) in Marketing, Digital Marketing, Communication or related field.
• Minimum three years of full‑time experience in Chinese Mainland marketing, digital or performance marketing, or event management.
• Proficiency in English and Chinese (Cantonese and/or Mandarin), both written and spoken.
• Strong attention to detail, interpersonal and organisational skills, and ability to work under pressure.

Required skills

• Hands‑on experience with Baidu and Xiaohongshu (XHS) platforms.
• Knowledge of Content Management Systems (CMS) and basic HTML coding.
• Experience managing paid digital advertising and using digital analytics tools to track performance.

What we offer

• Two‑year fixed‑term appointment with the possibility of renewal.
• Salary commensurate with qualifications and experience.