Vice President & Head of Marketing

About the role

EASL, the premier professional basketball league in East Asia, is seeking a visionary Vice President & Head of Marketing. The leader will shape and execute a holistic marketing strategy that elevates the league’s brand, engages fans across Greater China, Japan, Korea, Mongolia, the Philippines and beyond, and tells authentic stories that grow basketball in the region.

Key responsibilities

• Develop and lead integrated marketing campaigns covering brand management, digital and social media, content creation, event marketing, fan engagement and sponsorship activation.
• Oversee all marketing functions, ensuring alignment with organizational objectives and maximizing presence in core and secondary Asian‑Pacific markets.
• Manage and mentor a regional marketing team, coordinating efforts across digital, content and traditional media platforms.
• Direct internal and external creative, design and production resources to deliver high‑impact assets.
• Build and maintain authentic relationships with media, partners and community organisations to amplify league visibility.
• Coordinate public‑relations initiatives, PR campaigns and media outreach.
• Optimize EASL’s digital properties, including website and social platforms.
• Establish and enforce brand guidelines across all touchpoints.

Required profile

• Proven senior‑level experience in marketing leadership, preferably within sports, entertainment or consumer brands.
• Deep passion for basketball and understanding of Asian cultural nuances.
• Track record of creating and executing innovative, audience‑centric marketing strategies.
• Strong leadership, mentorship and cross‑functional collaboration skills.
• Experience managing agencies, third‑party vendors and internal creative teams.
• Excellent communication and storytelling abilities; corporate communications or PR experience is a plus.

Required skills