Senior Marketing Manager (AI-Driven Growth)

About the role

Our client, a leader in the smart home and security sector, seeks a forward‑thinking marketing professional who leverages the latest AI advancements to scale growth, optimise campaigns and elevate brand presence. As a Senior Marketing Manager (AI‑Driven Growth) you will drive global marketing initiatives, blending traditional consumer marketing with AI‑powered automation, personalisation and predictive analytics.

Key responsibilities

• AI‑Powered Campaign Management: design, execute and optimise digital campaigns using AI‑driven targeting and bidding platforms.
• Generative AI Content Strategy: use large language models and image‑generation tools to create high‑converting ad creatives, SEO‑optimised blogs and social media content.
• Customer Journey Personalisation: deploy machine‑learning‑based CRM tools to segment audiences and run hyper‑personalised email and SMS automation.
• Predictive Analytics & Reporting: apply AI data‑analysis and predictive modelling software to forecast IoT/Smart Home market trends and calculate ROI.
• Automation & Workflow Optimisation: build automated marketing workflows integrating AI APIs for lead generation and support hand‑offs.
• Brand & Product Positioning: translate technical features such as biometrics, cryptography and IoT connectivity into compelling consumer benefits.

Required profile

• 5+ years of experience in marketing, growth hacking or e‑commerce, preferably in consumer electronics, smart home or IoT.
• Advanced AI proficiency with demonstrable prompt‑engineering expertise and a deep understanding of the generative‑AI landscape.
• Strong analytical mindset capable of turning complex data sets into actionable strategies.
• Creative problem‑solver who uses AI to improve both speed and quality of output.

Required skills

• AI‑driven marketing platforms
• Large Language Models (LLMs)
• Image‑generation tools
• Machine‑learning techniques
• AI‑based CRM systems
• Predictive modelling software
• Advanced data analysis tools
• Modern marketing tech stack