Senior Marketing Manager – APAC North

About the role

Develop and execute integrated marketing strategies for North APAC, focusing on emerging markets such as the Philippines, Vietnam, Australia, New Zealand, and AI‑related outbound business opportunities. Drive AI MaaS lead generation through targeted programs and collaborate with sales, product, solutions, PR, and regional teams.

Key responsibilities

• Develop and execute integrated marketing strategies for North APAC markets.
• Drive AI MaaS lead generation by designing targeted campaigns and demand generation initiatives.
• Collaborate with sales, product, solutions, PR, and regional teams to align marketing strategies with business priorities.
• Strengthen local brand awareness through regional and country‑level campaigns, tailored messaging, and localized content.
• Plan and manage digital marketing campaigns across social media, email, paid media, webinars, and partner platforms.
• Conduct market research and competitive analysis to identify customer needs, trends, and opportunities.
• Lead the planning and execution of industry events, webinars, partner activities, and trade shows.
• Develop, adapt, and localize marketing materials such as presentations, case studies, brochures, and thought‑leadership content.
• Track, analyze, and report marketing performance, including campaign effectiveness, lead quality, pipeline contribution, and ROI.
• Manage relationships with agencies, media partners, event organizers, and ecosystem partners.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10 years of B2B marketing experience, preferably in technology, cloud computing, AI, SaaS, or enterprise solutions.
• Proven experience in demand generation, lead generation, campaign management, and regional marketing execution.
• Strong understanding of the North APAC market landscape, especially emerging markets such as the Philippines, Vietnam, Australia, and New Zealand.
• Experience in marketing AI, cloud, digital transformation, or enterprise technology solutions is highly preferred.
• Strong digital marketing knowledge, including paid media, social media, email marketing, webinars, marketing automation, and performance tracking.
• Excellent project management skills with the ability to manage multiple markets, campaigns, stakeholders, and timelines.
• Strong analytical skills to interpret data, measure campaign effectiveness, and translate insights into actionable strategies.
• Excellent communication and interpersonal skills for multicultural, cross‑functional environments.
• Proficiency in spoken and written English; Chinese proficiency is a strong advantage.

Required skills

• Paid media
• Social media
• Email marketing
• Webinars
• Marketing automation
• Performance tracking