Senior Online Manager, Asia Pacific

About the role

The Senior Online Manager, Asia Pacific will drive growth, maximise revenue and enhance the online shopping experience for assigned brands across the region. Working closely with the Regional Brand team, you will own the online brand strategy and be accountable for the brand’s online P&L.

Key responsibilities

• Define and implement the brand’s online strategy for all platforms in line with the global brand strategy.
• Own the regional online calendar and orchestrate execution in alignment with the Regional Brand.
• Manage key APAC activations and develop the online activation portfolio.
• Input and validate media and CRM plans with specialist teams.
• Oversee execution of SEO, UX, paid media and CRM initiatives and monitor KPIs such as traffic, sales, ROAS and retention.
• Develop and manage DTC Brand.com business, including P&L responsibility.
• Build, optimise and activate commercial and traffic‑building blocks (content, media, CRM) on Brand.com.
• Identify opportunity areas through data dashboards and reports.
• Coordinate with external agencies and act as the primary Brand.com contact.
• Collaborate with internal specialists and local market DCM managers to optimise campaigns.

Required profile

• Prior experience in eCommerce, online or digital marketing within a consumer‑focused brand or agency.
• Strong leadership and influencing skills to lead multiple projects in a matrix environment.
• Proven ability to manage stakeholders at various seniority levels.
• Experience working across multiple geographies and time zones.
• Strong analytical skills, fast‑learning and comfortable with ambiguity.
• Detail‑oriented with excellent prioritisation abilities.

Required skills

• SEO
• UX
• Paid Media
• CRM
• Data analysis
• eCommerce platforms