Social Media Manager – Global Brand Strategy

About the role

The Social Media Manager will lead the group‑level social strategy for Plaza Premium Group’s portfolio of brands, including Plaza Premium Lounge, Aerotel, ALLWAYS, Airport Dining and Smart Traveller. You will shape storytelling, grow audiences and drive engagement across organic and paid channels.

Key responsibilities

• Develop and execute global social media strategies, campaigns and influencer/KOL programs.
• Manage all brand social accounts, create and schedule content, and oversee paid social initiatives.
• Set KPIs, track performance, produce analytics reports and recommend optimisations.
• Maintain a global content calendar, produce posts and videos, and ensure brand consistency.
• Collaborate with regional marketing teams, designers and customer‑service to align messaging.
• Monitor social sentiment, handle crises, and provide training and documentation for social processes.

Required profile

• Degree in Communications, Marketing or a related field.
• Minimum 8 years of social media management experience, preferably in hospitality or aviation.
• Proven record of growing social communities and improving business KPIs.
• Global mindset with ability to adapt standards to local markets.
• Self‑starter able to thrive in a fast‑paced, multicultural environment.

Required skills

What we offer

• Opportunity to shape the social presence of a leading travel‑hospitality brand.
• Collaborative, multicultural work environment.
• Access to global resources and professional development.