Assistant Marketing Manager – Chinese Market

About the role

Crimson Education is looking for a strategic, autonomous marketing professional to own and scale its Chinese‑market growth initiatives. You will lead end‑to‑end planning, execution, and optimisation of campaigns aimed at Mandarin‑speaking families in Hong Kong and Mainland China.

Key responsibilities

• Design and implement a localized, full‑funnel marketing strategy to build brand equity and generate premium leads.
• Manage Crimson’s presence on Chinese social platforms (Xiaohongshu/RED, WeChat), creating high‑conversion content and video assets.
• Plan, launch, and optimise paid‑media campaigns across WeChat Ads, Xiaohongshu, and Baidu, monitoring KPIs, CAC and ROI.
• Analyse performance data, translate insights into actionable growth tactics, and report ROI to senior leadership.
• Coordinate high‑impact events and offline activations targeting affluent Chinese parents.

Required profile

• Native‑level understanding of Mainland Chinese consumer behaviour and the Hong Kong Mandarin‑speaking community.
• Proven track record of independently driving high‑value lead generation in Chinese markets.
• Strong strategic thinking with the ability to execute campaigns from concept to measurement.

Required skills

• WeChat Ads platform
• Xiaohongshu (RED) marketing
• Baidu advertising
• Social media marketing
• Performance marketing and ROI analysis