Assistant Marketing Manager

About the role

We are seeking a creative, hands‑on content marketer to support our digital and social‑media communications. You will curate, write and produce engaging content that helps customers understand and connect with our health, wellness and insurance offerings.

Key responsibilities

• Produce engaging social‑media posts, captions, carousels, stories and short‑form videos across key channels.
• Source and curate timely health, wellness, lifestyle and product‑related content.
• Assist in planning, maintaining and executing social‑media and communication calendars.
• Write clear, customer‑friendly copy for social posts, eDMs, website landing pages, in‑app messages and daily communications.
• Support preparation and scheduling of eDMs and CRM campaigns, including content selection, copywriting and proofreading.
• Create or adapt simple visual assets and short‑form video content; collaborate with design teams.
• Leverage approved AI tools for brainstorming, research, draft variations and workflow automation while ensuring factual accuracy and brand compliance.
• Apply basic SEO principles to web copy and explore emerging GEO trends.
• Track and analyse basic social, email and digital content metrics to compile performance reports.
• Collaborate with cross‑functional teams, agencies, vendors and external partners to ensure efficient campaign execution.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Multimedia, Design or related field.
• 4–6 years of experience in content marketing, social media, copywriting or digital communications.
• Familiarity with the insurance, healthcare and wellness industry is an advantage.
• Fluent in both Chinese and English with strong written and verbal communication skills.
• Strong interest in AI tools and willingness to learn new AI‑enhanced marketing workflows.
• Detail‑oriented, customer‑centric mindset and ability to work independently in a fast‑paced environment.

Required skills

• AI content‑generation tools
• CRM platforms (e.g., ACS, Radical)
• Social publishing and analytics tools
• Content‑management systems
• Design tools: Canva, Adobe Illustrator, Photoshop, Premiere Pro, CapCut
• Basic SEO knowledge