Associate Director, Global Digital Marketing (Beauty)

About the role

We are seeking an Associate Director to lead global digital marketing for a fast‑growing premium beauty and personal care brand. The role will shape worldwide growth strategies, drive e‑commerce performance and build consumer engagement across multiple markets.

Key responsibilities

• Develop and execute global digital marketing strategies aligned with business growth objectives.
• Drive customer acquisition, engagement, retention and conversion across international markets.
• Identify emerging consumer trends, digital technologies and platform opportunities to enhance brand competitiveness.
• Lead online revenue growth across direct‑to‑consumer and marketplace channels.
• Develop and optimise customer journeys to improve conversion rates and lifetime value.
• Drive performance across regional marketplaces and social commerce platforms.
• Partner with commercial teams to build growth plans for existing and emerging markets.
• Develop and execute social media strategies on Instagram, TikTok, Facebook, YouTube and other relevant platforms.
• Lead content planning and storytelling initiatives that strengthen brand positioning and customer engagement.
• Ensure all digital content reflects premium brand standards and local market relevance, overseeing localisation.
• Build and manage influencer and KOL marketing strategies across multiple countries.

Required profile

• 8+ years of experience in digital marketing, e‑commerce, growth marketing or brand marketing, preferably within beauty, skincare, fragrance or lifestyle consumer brands.
• Proven track record of driving online sales growth, performance marketing, social media, content strategy and CRM across international markets.
• Hands‑on experience with key platforms including Shopee, TikTok, Meta, Google and Instagram, as well as influencer/KOL marketing.
• Strong understanding of e‑commerce ecosystems, customer acquisition, conversion optimisation and consumer engagement strategies.
• Established network of KOLs, agencies, media partners and industry contacts is highly preferred.
• Strategic, commercially minded and data‑driven with excellent stakeholder management and leadership capabilities.
• Fluent in English; Cantonese and/or Mandarin is an advantage.

Required skills

• Shopee
• TikTok
• Meta
• Google
• Instagram
• Influencer/KOL marketing

What we offer

• Annual salary range of HKD 65,000 to HKD 80,000.
• Competitive package tailored to industry standards.