Associate Specialist, Broadcast Marketing (1-Year Contract)

About the role

Hong Kong Disneyland's Broadcast Marketing team is looking for an Associate Specialist on a 1-year contract. Reporting to the Broadcast Marketing Manager, the role executes broadcast marketing projects across Hong Kong, China and international markets, coordinates creative development, manages campaign delivery and works with cross-functional teams and media partners to keep communications aligned with Disney's brand standards.

Key responsibilities

• Execute broadcast marketing campaigns and projects across Hong Kong, China and international markets.
• Partner with Marketing, IMC, Digital, Product teams, broadcasters and agencies to deliver campaign materials and messaging.
• Coordinate creative development, production timelines, approvals and asset delivery so projects finish on time and to high quality.
• Present creative concepts and materials to stakeholders and support the approval process.
• Manage relationships with broadcasters and external partners.
• Ensure communications follow Disney brand guidelines and deliver consistent messaging.
• Monitor campaign effectiveness and keep project documentation and databases up to date.
• Research media trends, broadcast partners and emerging opportunities in international markets.

Required profile

• Bachelor's degree in Marketing, Communications, Media Studies, Business or a related discipline.
• Minimum 2 years of experience in marketing, media, communications, broadcast marketing or related fields.
• Experience with broadcasters, TV networks, media agencies or entertainment brands is an advantage; experience in talent, celebrity, influencer or content partnership management is preferred.
• Proficiency in Korean or Japanese is a plus.

Required skills

• Strong project management skills, able to handle multiple projects and deadlines at once.
• Excellent communication, stakeholder management and collaboration skills.
• Strong attention to detail and understanding of media production, content development and marketing communications.