Business Development Manager – B2B Food & Beverage

About the role

This hunter‑focused position is responsible for generating new revenue by acquiring airline catering customers for a leading aviation food services provider in Hong Kong. The ideal candidate brings strong B2B food‑and‑beverage sales experience and, preferably, existing airline or aviation contacts.

Key responsibilities

• Identify and acquire new airline catering customers.
• Build and manage a robust new‑business pipeline through proactive prospecting and networking.
• Manage the end‑to‑end sales process, from lead generation to contracting and onboarding.
• Prepare proposals and coordinate responses to RFQs, RFIs and RFPs.
• Negotiate commercial terms and collaborate with internal teams on pricing and service solutions.
• Develop relationships with key commercial and procurement decision‑makers.
• Monitor market developments and represent the business at relevant industry events.

Required profile

• Proven experience in B2B sales or business development, ideally within food & beverage, airline catering or hospitality.
• Demonstrated success in acquiring new customers and closing commercial agreements.
• Strong hunter mentality with excellent negotiation and relationship‑building skills.
• Existing airline or aviation industry connections are a strong advantage.
• Commercially driven, self‑motivated and able to work independently.
• Excellent spoken and written English and Cantonese; Mandarin advantageous.
• Based in Hong Kong with strong knowledge of the local market.