Chief Marketing Officer

About the role

The Chief Marketing Officer will own customer growth and marketing across ActAI's portfolio of consumer businesses, driving acquisition, activation, and retention.

Key responsibilities

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.

Required profile

• Strong track record scaling consumer technology, fintech or internet products.
• Experience owning significant acquisition budgets and delivering measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
• Hands‑on operating style comfortable reviewing campaigns, funnels, experiments and channel performance.

Required skills

• Performance marketing expertise.
• Product judgement and ability to diagnose growth problems from data.