Content Marketing Manager / Assistant Manager, Content Marketing

About the role

The Regional Content Marketing Manager leads Christie's English-language social media content across APAC, driving audience engagement, brand awareness and client acquisition through storytelling, creative content and data-driven insights. The role also covers an Assistant Manager position.

Key responsibilities

• Manage APAC social media channels such as Instagram, Facebook and LINE, and develop content strategies and editorial calendars aligned with business objectives.
• Create, edit and proofread social content, captions and video scripts, and lead culturally relevant storytelling that turns art market expertise into engaging content.
• Conceptualize campaigns and ideas for posts, short-form videos, livestreams, Stories and other emerging formats.
• Lead content production projects with specialists, photographers, videographers, designers, agencies and partners, and provide local content support for global campaigns.
• Monitor trends and audience behaviour, analyze performance across platforms and deliver regular reports with actionable recommendations.
• Manage external vendors and budgets, and present strategies and performance reviews to stakeholders.

Required profile

• Degree in Marketing, Communications, Journalism, Media Studies, Digital Marketing, Art History, Design or a related field.
• Minimum 8 years' experience in content marketing, social media or digital content, at Assistant Manager or equivalent level.
• Proven experience managing social media and content production, with a strong portfolio.
• Experience creating English-language content for luxury, art, fashion, design, lifestyle or cultural brands, and overseeing video and photography productions.
• Desirable: experience in the art market, auction industry, galleries, museums or luxury sectors; knowledge of contemporary art and the Asian Pacific cultural landscape.

Required skills

• Excellent English writing, editing and storytelling; Chinese desirable.
• Familiarity with Canva and/or Figma.
• Analytical mindset, project management and stakeholder management skills.

What we offer

• Discretionary bonus.
• Annual leave and company holidays.
• Group medical, dental and life insurance.
• Retirement benefits with employer-topped-up MPF contributions.
• Wellness allowance and wellness programs.

Salary range HKD 420,000 - 660,000; closing date 31 December 2026.