Creative Strategist

About the role

Ordinary Folk is seeking a Creative Strategist to shape the messaging and campaigns for its consumer healthcare brands. You will dive deep into patient insights for a specific condition and market—such as Noah Sexual Health in Hong Kong—and translate those insights into compelling positioning, creative concepts, and lifecycle journeys.

Key responsibilities

• Research and synthesize patient language, anxieties, motivations, and cultural context.
• Develop clear audience, positioning, and messaging frameworks.
• Create campaign territories, scripts, landing pages, and video concepts.
• Lead the creative thinking within a focused pod alongside a Content Producer and a Performance Marketer.
• Collaborate from hypothesis generation through performance analysis to iterate and optimise creative output.
• Identify why ideas succeed or fail and adjust strategy accordingly.

Required profile

• Strong curiosity about culture, language, and human behaviour.
• Ability to understand and empathise with patients facing sensitive health issues.
• Commercial mindset with a focus on driving measurable outcomes.
• Comfortable working in a fast‑paced, data‑driven environment.

Required skills

What we offer

• Opportunity to influence health‑care communication across Asia.
• Collaborative, cross‑functional team environment.
• Freedom to develop and test your own creative point of view.