Digital Marketing Manager (AI-focused) – Retail Lending & Card

About the role

We are seeking a Digital Marketing Manager with a strong AI focus to lead the design, implementation and optimisation of AI‑driven marketing workflows for our retail lending and card business. The role combines strategic campaign management with hands‑on experimentation in emerging MarTech and AdTech solutions.

Key responsibilities

• Design, launch and maintain AI tools and frameworks that automate daily marketing workflows across the team and the wider organisation.
• Plan, execute and optimise end‑to‑end digital marketing campaigns, monitor delivery, track KPIs and improve ROI.
• Explore, evaluate and integrate cutting‑edge advertising technologies, with a heavy emphasis on AI applications.
• Develop data‑driven search‑marketing proposals and strategic growth frameworks.
• Oversee copywriting, editing and content creation for social platforms (Facebook, Instagram, blogs) using AI to boost efficiency.
• Support ad‑hoc projects and dynamic business initiatives as required.

Required profile

• 5–10 years of experience in advertising, digital marketing or tech‑driven marketing operations.
• Hands‑on experience with AI content creation, prompt engineering or productivity automation tools (LLMs, image‑generation, workflow automation).
• Strong knowledge of the retail banking or fintech sector is highly preferred.
• Solid understanding of online marketing ecosystems, social media management, SEO/SEM and e‑commerce platforms.
• Degree in Marketing, Business Administration, Information Systems or a related field.
• Excellent communication skills in English, Cantonese and Mandarin, with the ability to work independently and collaboratively in a fast‑paced environment.

Required skills

• LLMs (large language models)
• Prompt engineering
• Image‑generation tools
• Workflow automation tools
• Microsoft Office (Word, Excel, PowerPoint)
• SEO/SEM
• Social media management platforms