Digital Marketing Manager – China (Hong Kong)

About the role

AppInChina is seeking a hands‑on Digital Marketing Manager to translate commercial objectives into measurable campaigns focused on the Chinese market. Reporting directly to the CEO, you will collaborate with sales and operations to drive e‑commerce, app, and client‑focused initiatives.

Key responsibilities

• Improve e‑commerce store performance and run promotions on Tmall Global, JD Worldwide, Douyin and other Chinese platforms.
• Drive user acquisition for apps and software via Apple Search Ads, Chinese Android stores and major ad networks.
• Design and execute digital campaigns for international clients targeting Chinese consumers.
• Plan and produce high‑quality social‑media content supporting e‑commerce and client goals.
• Develop commercially compelling proposals and lead implementation after signing.
• Monitor campaign data, test new approaches and continuously optimise performance.

Required profile

• Minimum 3 years of hands‑on China digital‑marketing experience with proven results.
• Native Mandarin speaker with professional fluency in English.
• Strong data literacy – ability to turn performance data into actionable decisions.
• Proactive, test‑and‑learn mindset and confidence to own work end‑to‑end.

Required skills

• Experience with Douyin/Ocean Engine.
• Experience with RedNote (Xiaohongshu).
• Experience with Tencent Ads.
• Experience with Tmall and JD platforms.
• Experience with Apple Search Ads.

What we offer

• HKD 40,000+ per month plus performance‑based bonuses.
• 20 days paid annual leave plus Chinese public holidays.
• Flexible working hours and a culture that respects personal time.
• Grade‑A office space at One IFC.
• Direct exposure to the CEO, international clients and both Chinese and global tech ecosystems.