Head of Growth Marketing (GEO & SEO, AI Driven)

About the role

We are seeking a Head of Growth Marketing (GEO & SEO) to lead our organic and AI‑driven search visibility strategy across Generative Engine Optimization (GEO) and traditional Search Engine Optimization (SEO). The role sits at the intersection of digital assets and fintech, building scalable organic and paid traffic growth engines for priority international markets with a focus on AGI‑driven discovery channels.

Key responsibilities

• Own and drive the company’s GEO strategy, optimizing content for AI‑generated search results, AI Overviews and generative engine discovery (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Lead traditional SEO efforts including technical SEO, on‑page/off‑page optimization, content strategy and performance monitoring across all digital properties.
• Design and execute paid media and performance‑marketing campaigns targeting the UK, Germany, Brazil, Spain and Portugal.
• Develop AI‑powered traffic growth initiatives using automation, AI tools and new acquisition channels.
• Collaborate with product, content and design teams to align growth tactics with brand and product goals.

Required profile

• Bachelor’s degree or higher in Marketing, Communications, Business, Computer Science, AI, Finance or related field.
• 5+ years of experience in SEO/GEO, digital or growth marketing, with at least 2 years in a leadership role and a proven record of AI‑driven initiatives.
• Prior experience in digital assets, investment or fintech environments.
• Fluent in Chinese and English (written and spoken).
• Strong analytical skills and experience reporting on traffic, conversion and growth KPIs.

Required skills

• Google Search Console, Ahrefs, SEMrush, GA4.
• WordPress and common CMS platforms.
• Technical SEO (site architecture, structured data, Core Web Vitals).
• Paid media platforms and campaign management.
• Enterprise AI platforms such as Microsoft Copilot, OpenAI, Anthropic, Google Gemini, LangChain, LangGraph, MCP, CrewAI.
• Large Language Models, Retrieval‑Augmented Generation (RAG), AI agents and workflow automation.

What we offer

• Competitive compensation, benefits and discretionary performance bonus.
• Comprehensive medical insurance coverage.
• Five‑day work week, bank holidays and birthday leave.
• Convenient office locations near MTR stations.
• International exposure and a global professional network.